Hello, It's Me, Lisa.
I have always embraced change, and the social media landscape over the last 20 years has been quite a journey. If you had mentioned social media, digital marketing, algorithms, omni channel marketing or influencers to me 20 years ago, I wouldn’t have had a clue what you were talking about. Yet here we are, these are now everyday language.
So I can’t help wonder, what’s the next big leap?
Perhaps it’s not just about the technology, but what that technology makes possible for ordinary people like me. People without huge teams, big budgets or technical expertise, but with an idea, a story, a skill or simply the desire to have a go.
Because I genuinely believe we’re heading into a time where ordinary people can have extraordinary opportunities. And I find that incredibly exciting.
Lisa
My Story
Back in 2011, at 40 years old, I relocated back from Spain after 16 years living and working there, I retrained a few years earlier and opened my own beauty salon on the high street, starting fresh in a new country with a grand total of zero customers. I was marketing on a budget and when I look back now I am incredibly proud and amazed at everything I taught myself, because back then we were all winging it.
Right around that time, social media was starting to explode for businesses. I had no idea how to talk to an audience I couldn’t see. It was awkward, uncomfortable, and honestly, a bit terrifying. It took me years to realise people were actually watching, I just couldn’t see them watching. That gap, between what you feel and what’s actually happening, is what this whole channel is built around. You don’t need to become someone else to succeed online. You just need to become you, but online. That’s it, that’s the whole idea. Here, I share honest, unfiltered thoughts on showing up, letting go of the need to be perfect, helping you to find your real voice instead of your “online” one, and figuring out how to be yourself on camera, even when it feels a bit cringe to start with.
Because it always does, at first. For everyone.
I’ve built a monetised YouTube channel before, but if I’m honest, a lot of what I’ve done on social media until now has been experimental. Ive learned to build new audiences, move with the algorithm, and leverage my zero budget marketing to get bums on seats in my businesses, but now its eyeballs on screens!
My other channel is really just about my life, built without much of a plan behind it. BUT, this one’s different. I’m building this from the ground up, properly, as an actual business, not a hobby, not a side hustle. This is what I want ready for when I eventually step away from my corporate job. This is my early semi retirement plan.
So this channel isn’t just me talking about confidence and showing up online, it’s me actually doing it, in real time, documenting the whole process, so you can watch exactly how it’s built, mistakes and all.
But also sharing with you my tips on how to be authentic online and how to be the best unapologetic version of yourself.
So, I hope you will come along on this new journey while I share all the best bits with you
So, see you on YouTube if you fancy!
Bye!
Lisa xx
If you have any questions, please drop me a message in the contact form, or pop over to YouTube, I will meet you in the comments.